Looking for an Emma mattress deal or sale? You're in luck as this article is dedicated to bringing you the best prices at all times, and we often negotiate exclusive T3 Emma codes to take the prices down even further.
In the UK: Emma has a pretty major sale on with up to 55% off mattresses, bundles & bed frames in the Emma sale. When you shop at Emma, you get a free 200-night trial to make sure you love your new mattress. With these offers, you don't need an Emma discount code to save; the price drop will be applied automatically. And if you're in the market for some sleep accessories, there's 50% or more off things like pillows, duvets, bed frames, toppers and more, too.
In the US: At Emma US, you can save £1,000 in the Easter sale. This sale means you can save up to $1,000 on its award-winning mattresses, and you can find up to 50% off other products on the Emma website.
If you've done your research and decided that Emma is the right mattress brand for you, then well done, you've made a wise choice. As you'll see in our Emma Original mattress review and Emma Premium mattress review (UK only), we rate this brand's mattresses extremely highly. In fact, the former is our best memory foam mattress, and top value pick in our best UK mattress roundup, too.
We're constantly looking out for the lowest prices and negotiating exclusive Emma deals. See how this compares to what other brands are doing in our general cheap mattress deals guide, but for Emma only deals, keep reading for more.
Emma UK deals
Emma US deals
The Emma Original has two T3 Awards to its name (in 2019 and 2020). Three layers of superbly comfortable memory foam, a machine-washable cover, and an incredible value price point make it an all-round incredible choice. In the UK, you also have the option of choosing the Emma Premium. This pricier option adds a layer of tall springs, and is a better choice if you want a little extra support from your mattress.
Which Emma mattress should I buy?
In the UK, there are currently two mattresses in the Emma range. The first is the Emma Original. The cross-section looks slightly different for the US version compared to the UK one, but it's essentially the same. The top layer is made from motion-isolating, breathable 'Airgocell' foam, which absorbs moisture and promotes airflow. Next up is the memory foam layer, which moulds itself around the sleeper's body for custom support. A HRX base layer to keep everything stable and ensure your lower back and shoulders are properly supported. Finally, there's a climate-regulating cover, with handles for easy maneuvering.
If you're shopping from the US, that's the only Emma mattress available to you. In the UK, there's a second option: the Emma Premium (previously known as the Emma Original Hybrid – not to be confused with the Emma Hybrid, which is technically still available, but currently hidden in the footer of the Emma site, so we suspect it's not sticking around too much longer). The Premium is similar to the Original, but adds a layer of tall springs, which mean its firmer and more supportive than the Original, as well as sleeping a bit cooler. It's pricier than the Original, but we'd say it's worth it.
If you're not sure about Emma as a brand, check out our Emma vs Nectar, Emma vs OTTY and Emma vs Casper head-to-head battle reviews. As always, if you're stumping up for a quality mattress, we'd advise you to pick up Emma's mattress protector at the same time, to protect your investment and keep your mattress box-fresh for longer.
Does Emma have deals on Amazon Prime Day?
Yes! Emma also sells through Amazon in the UK. Within the Amazon UK Emma range, you'll find the same two mattresses in the main Emma range (so the Original and the Premium), as well as a very low-priced Emma Essential model. You can sometimes also pick up the discontinued Emma Hybrid, which is like the Original but with a layer of mini springs that you can't really feel.
There aren't always deals over Amazon Prime Day, but it does occasionally come though with some bargains. In 2022, there was up to 50% off the Original over Prime Day (this was price-matched at Emma direct), but also up to 50% off the Hybrid (in reality, it was 20% off all sizes apart from the Super King, which was 50% off).
in 2021 we also saw some good Amazon Prime Day deals: 50% off all sizes of the Emma Original, and 45% off the Emma Hybrid. These were the best mattress deals we saw over Prime Day 2021, which came as a bit of a surprise. There was 39% off the King size of the Emma Original Hybrid, too, but that deal was bettered by a discount code at Emma's own site at the time.
The 2020 event was a little different – it was pushed back to 13-14 October. Over those days, UK Prime members could knock 33% off the price of the Emma Original, which wasn't a standout deal in the context of what we'd seen before.
We'd always recommend checking on the Emma website before purchasing, as you'll often find Emma is at least matching what Amazon is doing on price. Although it did not do so over Prime Day 2021.
How good is the Emma mattress? What's the deal?
The Emma Original mattress is an outstanding bed in a box. Part of the not-that-new wave of vacuumed-packed mattresses that you buy online, the Emma Original arrives at your door rolled up in a small, conveniently sized box, and springs to life once opened.
It's an entirely foam-based model. The top layer consists of 4cm of breathable Airgocell foam, which combines with a second layer of pressure-relieving visco-elastic memory foam to keep you comfortable however you sleep and no matter how much you move around in the night. Beneath these is a thick bottom layer of HRX material that's designed to provide exceptional support, especially for your lower back. The whole package is enclosed in a humidity-regulating top cover that keeps you cool and allows the mattress to breathe.
Emma mattress Black Friday deals and sales: how good was the 2021 deal?
The 2021 sale kicked off in the UK on 12th November, and it saw Emma knock 45% off both its Emma Original and the new-that-year Emma Premium. In the week before Black Friday, we offered an exclusive discount that took an extra 10% off sale prices, taking the total discount to 50.5%. With the 50.5% discount, a Double original cost £346.
In an unorthodox move, Emma launched an even bigger deal on the weekend leading into Cyber Monday. The discount increased to 50% off, and the T3 Emma discount code remained valid, taking the total discount up to 55%. That's the best price we've ever seen on these mattresses, even factoring in RRP changes. With the 55% discount, a Double Original cost £314.55.
In 2020, the Emma UK Black Friday deal knocked 35% off site-wide, with a 3-month Headspace subscription bundled in with all mattress purchases. That year, we also offered an exclusive code that meant shoppers could bump that up to 36% off by entering the code T36 at the checkout. This Emma discount code was valid for two weeks, from 16 November till the 30 November (Cyber Monday). John Lewis also matched the 35% off deal. With that discount, a Double Original cost £343.85.
In 2019, with our special T3 Emma mattress discount code, UK shoppers could knock 41% off everything on the Emma site. At the time, it was the biggest Emma mattress discount ever. Compare this to 2018, when we saw up to 30% knocked off the price.
Muddying the waters slightly is the fact that there have been significant price changes on the Emma Original over the past few years, so comparing deals isn't as simple as looking for the biggest percentage discount. The lineup has also changed – the Original has been a constant, but the Emma Hybrid has been in and out of the range, and the Emma Premium has been added for 2021.
What about the Emma mattress US Black Friday sale?
In the US, for 2021, there was 40% off mattresses, plus big savings on bundles.
In 2020, there was 40% off in the US. The sale started on 16th November, 10 days before the official Black Friday, with the UK deal running until the end of the day on Black Friday. Unusually, there was no deal over the weekend, with Emma kicking off its Cyber Monday sale on 30th November, with the same discount.
Emma mattress price: how much does it cost?
Emma mattresses are typically competitively priced, but in summer 2021, they got a big price rise which means they're slightly less so. Although, I will stress that the concept of 'RRP' in the mattress world is a very loose one – it's very unlikely you'd ever have to actually pay full price, as there are so many sales.
We've been keeping an eye on prices for a while now, and the current full price is the most expensive we've seen the Emma Original. As of Summer 2021, the official UK pricing is: Single £499; Small Double £639, Double £699; King £799; Super King £899.
From Summer 2020 to Summer 2021, the RRP was significantly lower: Single £299; Small Double £449, Double £499; King £579; Super King £649.
Prior to Summer 2020, pricing was similar to the current RRP: Single £429; Double £649; King £699; Super King £799.
Remember, though, that you shouldn't really ever need to pay full price – there are always great Emma mattress deals to be found on this page.
More Emma mattress deals
Emma mattress price history
Because RRP changes fairly regularly, it's worth looking at the actual price of the mattress model you want, rather than just the percentage discount. Here's a rundown of the Emma mattress price history.
Emma Original Double size:
- August 2022: £379.50
- July 2022: £379.50
- May 2022: £349.50
- April 2022: £349.50
- March 2022: £349.50
- Feb 2022: £384.45
- January 2022: £349.50
Emma Premium Double size:
- August: £494.55
- July 2022: £549.50
- June 2022: £549.50
- May 2022: £549.50
- April 2022: £449.55
Emma mattress deals you missed...
To give you a better idea of the kinds of deals you can expect at Emma, and when, here's a roundup of some of the deals you've missed.
UK expired deals:
- April 2022: 50% off Original, 55% off Premium
- March 2022: 50% off Original, 53% off Premium + Protector bundle (Original Double £349.50)
- Feb 2022: 45% off all sizes of both mattresses (Original Double £384.45)
- January 2022: 50% off mattresses, Original Double costs £349.50
- Early December 2021: 45% off, plus an extra 8% with code SUPERT3
- Cyber Monday 2021: 50% off, bumped up to 55% off with T3 code
- Black Friday 2021: 45% off, with an extra 10% (total 50.5% off) with code SUPERT3
- Nov 2021: 45% off mattresses at Emma
- Oct Flash sale (3 days): 45% off mattresses + 10% extra with T3 code (total 50.5% off)
- September 2021: just over 46% off mattresses with T3 code
- Summer 2021: RRP price rise – £20 more on Single, up to £100 on King and Super King
- August 2021: 40% off the Original Hybrid with code SUNNY40
- July 2021: 42% off with code SUPERT3
- July 2021: 35% off the Emma Hybrid and Original Hybrid mattresses
- Prime Day 2021: 50% off the Original and 45% off the Hybrid at Amazon for Prime subscribers
- May 2021: 40% off everything with code SuperT3
- April 2021: 42% off everything with code T42
- March 2021: 42% off everything with code T42
- Valentine's Day 2021: 42% off with the exclusive T3 discount code T42
- February 2021: Exclusive! 37% off site-wide at Emma with code T37
- January 2021: T3 exclusive code! 32% off with the code T32
US expired deals:
- November: 35% off the Original, 40% of the new Emma ACT
- September 2021: 40% off for Labor day
- July 2021: Up to 45% off for Independence Day
- July 2021: Up to 35% off for Pride Month
- April 2021: 35% off mattresses
- March 2021: 30% off when you buy from Emma direct
- February 2021: Up to 32% off for Texas Independence Day
- January 2020: 30% off sitewide
- Black Friday 2020: 40% off sitewide
- Veteran's Day 2020: 30% off sitewide, and 35% off bundles
- Halloween 2020: 30% off sitewide with the promo code SPOOKY
