When Apple is done with one event there's always another major one on the horizon. And with WWDC 2023 now behind us – which was a major platform to reveal the Vision Pro headset, among other revelations – it's now all eyes on September 2023, which is when the iPhone 15 series is expected to arrive.
Right now, with months until that next Apple event, there aren't specifics known about the precise date nor explicit product launch details. But, based on previous launch cycles, we can assume that the day after Labor Day, on 5 September is an early contender. We'll be updating this article with the latest as and when the news drops...
Apple Event September 2023: what to expect?
TBC 2023 Apple iPhone 15 event
The second the iPhone 14 launched, people started talking about the iPhone 15. It only seems natural in this day and age. We're still a fairly long way from that updated handset series' release, though, with a typical September to-be-announced date the most likely time.
Apple Event 2023: what else is coming up?
TBC 2024 Apple Vision Pro launch
So here's a thought: Apple Vision Pro, the revolutionary new headset, doesn't hit the shelves in the US until next year. Surely Apple's got to show that off to a greater extend to bring the hype. There's nothing confirmed for a specific event, but there's going to be a lot of fanfare around this new product and developers will need to have amazing apps ready to go for day one too.
Previous Apple Events: what's happened?
WWDC 2023: 6 June 2023
A truly bumper issue of 'Dub Dub', the June event was really packed with tonnes of product reveals. Here's a rundown:
1. Apple Vision Pro
The 'one more thing' at the show, Apple's augmented reality headset looks to reinvent a category. It certainly looks the part and people have been blown away by early demos. It won't arrive until early 2024, however, so there's a long road yet. And, despite its $3,499 asking price, you can anticipate this one to be a sellout too...
2. 15-inch MacBook Air
This was the most expected hardware: a new 15-inch MacBook Air size, complete with Apple's M2 silicon.
3. Apple Silicon: M2 Ultra
With M2, M2 Pro and M2 Max already under its belt, it was time for Apple to step up the power potential with M2 Ultra: which is effectively two M2 Max die paired together in tandem, complete with up to 192GB unified memory. Nothing is more powerful.
4. New Apple Studio
The first desktop Mac to make benefit of the new silicon? Apple Studio, of course, with M2 Max or M2 Ultra options available.
5. New Apple Mac Pro
The 'Cheese Grater' returns! Apple's most powerful Mac ever, shipping with M2 Ultra only – and at quite an asking price. It answers the 'pro' call at every turn, though, that's for sure.
6. iOS 17, iPadOS 17, macOS Sonoma
Seeing as WWDC stands for 'worldwide developer's conference' it's always the spot where new software is previewed, before going into developer beta, then public beta, then arriving in 'Q3' to coincide with new iPhone launches. There are lots of new iOS 17 features, and new iPadOS 17 upgrades, not to mention a new macOS name.
Earlier Apple Events:
18 January 2023
Like busses, you never get one arrive at once: just a day after the M2 Pro and M2 Max reveal, Apple also lifted the lid on its second-gen HomePod smart speaker.
17 January 2023
Another 'not an event' event, this early 2023 reveal was still an important date in the Apple timeline. The company announced its M2 Pro and M2 Max updates, introducing the systems in MacBook Pro 14-inch and 16-inch updated (the latter reviewed here and oh my it's a powerhouse). The same treatment was given to the Mac Mini, now also with upgraded M2 Pro/Max innards, making for a much more desirable miniature desktop computer.
18 October 2022
Ok, so this one wasn't an 'event', per se, as Apple chose to quietly release its updated iPad with M2 processor and Apple TV 4K update. The kind of products that sell plenty, but would have busied the earlier September launch too much.
7 September 2022 Apple 'Far Out' Event
This was a bumper show, revealing four iPhones: the iPhone 14, iPhone 14 Plus, iPhone 14 Pro, and iPhone 14 Pro Max. Not content with just that, Apple also went all-in on Apple Watch, with Series 8, SE 2 and Ultra all appearing as a total new diversification of the wearables range. Sound like enough? Nope! There was also AirPods Pro 2 to cap things off.
6 June 2022 Apple Event
Apple's developer conference, WWDC, nicknamed 'Dub-Dub' by many, spilled the beans on its new M2 silicon, showed us an all-new MacBook Air, and presented a boatload of software features coming in iOS 16, watchOS 9, and macOS 13 (Ventura).
8 March 2022 Apple Event
The previous Apple event was on 8th March 2022, where Apple announced a whole host of new products, ranging from the iPhone SE 3, updated iPad Air (5th Gen), new Mac Studio and Studio Display, to a new green colour for the iPhone 13.
18 October 2021 Apple Event
At this event, Apple announced a couple of products with dramatic redesigns. The MacBook Pro 14-inch and 16-inch models stole the show, thanks to their ultra-powerful M1 Pro and M1 Max processors, and stunning mini-LED screens. It also launched the much-improved 3rd version of the AirPods, and announced new funky colours for the HomePod mini.
14 September 2021 Apple Event
Apple announced the iPhone 13 and iPhone 13 Pro, plus the totally redesigned iPad mini 6, and the improved iPad 10.2-inch (9th Gen). The Apple Watch Series 7 also brought a subtle redesign with a larger screen.
7 June 2021 WWDC Apple Event
Apple announced updates to the software for all of its products (from Mac to AirPods to iPhone to HomePod) at this event. It also discussed iCloud+, and new plan that includes cloud storage as well as innovative new privacy features for your Apple devices.
20 April 2021 Apple Event
This jam-packed Apple event included the long-awaited AirTags, the iPad Pro (2021) with Apple M1 chip, the 24-inch iMac also with the M1, the new Apple TV 4K (2021), and a fetching new purple hue for the iPhone 12 and iPhone 12 mini.
10 November 2020 Apple Event
At this event, Apple launched the first products made with its own Apple M1 processor: the MacBook Air (M1, 2020), the MacBook Pro 13-inch (M1, 2020) and Mac Mini (M1, 2020). It also revealed the release date of the latest macOS version.
13 October 2020 Apple Event
Lucky for many, this event included the launch of the iPhone 12 and iPhone 12 Pro models, as well as the HomePod mini. As mentioned above, it was unusual for the iPhone to revealed in October, and we don't expect this to repeat.
15 September 2020 Apple Event
This event was big on Apple Watch, with the Apple Watch Series 6 and Apple Watch SE both appearing for the first time. The new-look iPad Air (2020) was also unveiled.